If you are asking yourself if professional imagery is worth investing in, my answer would be absolutely. There are so many benefits to having professional photos of your organization and the products you offer on your digital and non-digital marketing streams.
Here are just four of the numerous reasons why investing in quality professional imagery is important:
It Helps You Stand Out From Your Competitors.
What makes you stand out against everyone else out there? YOU. YOUR TEAM. YOUR SERVICE or PRODUCT. How can you show off how much better you(rs) is if your imagery is not up to snuff? There are many stats proving the importance of good photography in eCommerce. For example, 75 percent of would-be buyers rate product photos as very influential when deciding whether to buy a product online.
Additionally, research has also shown when using professional imagery there can be an increase in engagement as high as 400% more than when using an unprofessional image. A high-quality professional image provides your audience with a visual tool to grab their attention and to remember you by.
It Conveys Professionalism.
Your photos represent your brand. Low quality, unprofessional photos communicate the same about your business and the products or services you offer. According to an article by Forbes, we know that making a good first impression is important, especially in business. These small details are points of contact you have with potential customers before they even meet you... and presentation is everything. Professional photos on your website, social media, and marketing material are important for making that good, lasting first impression.
It Shows You Are Relevant - Now.
Professional photography is important is because it’s used as a competitive differentiator in the business world. Unsuccessful marketing of a business is often separated from successful marketing of businesses by the imagery they use. Have you ever gone to a website with photos that look like they were taken in the eighties? Customers and clients are more likely to notice, like, engage & even purchase based on how amazing it looks or if they connect with you personally on a visual level.
It Can Help Build Connections.
Visual content is more than 40 times likely to get shared across social media than other content. Think about the type of visual content you want to tell the story of your business. Professional headshots for example are a great tool for expressing the personality of your team and your business as a whole. Authentic photos let customers make a personal connection with you, and it helps to increase their perception of your trustworthiness and credibility. Professional imagery allows people to connect with your brand. Powerful images can move people, and sway them in the direction you desire.
As a photographer specializing in professional headshots and brand imagery, I know the importance of capturing high quality work that fits your brand, your digital or your print needs.
Looking for professional imagery or want to know more about how it could bring your business to the next level? Contact Oak & Ivy today.
Social Media Imagery
Examples by Elisabeth
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