The product or services you offer are the reason someone comes to your website specifically. Once again, the menu, the aesthetics, the price all come in to play on whether or not someone is going to choose you or your business.
But a blog is that extra "umph". That margarita special that is going to help drive customers your way through key words, additional marketing techniques, and get them to stay because of your delicious potential.
Ok, we know that was a stretch... but you get the point.
Simply put, a blog on your website can help increase SEO, show off your expertise, express your brand and give you additional content to use for your social media platforms to also help drive traffic to your website.
Can you have a website without a blog? Sure - but just like a tex-mex restaurant without a margarita bar, you could be missing out on potential customers.
Not sure what to blog about? Not a writer? No problem, we offer consultation to help you generate ideas or we can even write them for you! Contact Oak & Ivy today.